Results

Marketing that drives P&L impact.

Case studies.

 
Prioritize effectiveness—exceptional results follow.

Losing Share?
Re-energize relevance & fuel demand.
2× brand preference & +$3.8M profit in 60 days.

+11 NPS,
+9% penetration in new markets,
10% lower CPA
validated after implementation.
For: GM and CMO at a style-forward retailer.
Challenge: Eroding preference and share across key product lines.
Solve: Reframe portfolio architecture; reposition under-performers; evolve identity to reflect emerging style communities; codify in brand book and launch system focused on identified key growth channels.
Proof: CRM, commerce analytics, econometrics, brand tracking.

Expanding Fast?
Scale what makes you valuable.
+$4.4M CM & +5 pp market share with flat spend.

+40% perceived uniqueness,
2.9× short-term ROMI,
$1.5M media value created
within 52 weeks.
For: Series B Founder and Head of Marketing at a beverage brand.
Challenge: Rapid scaling with diluted channel spread and creative fatigue.
Solve: Pivot to organic-first creative and owned channels; rally teams around a single brief to drive cohesion and relevance.
Proof: Performance dashboards, sales analytics, brand tracking.

Busy, but Not Better?
Transform excess into excellence.
$6.7M savings & capacity gain → 15% ROI lift.

33% less overlap,
40% faster deployment,
+5 launches per quarter
within 1 year.
For: CMO and COO at a $200M+ marketing organization.
Challenge: Talent stuck in low-impact work; overlapping vendors/tools; slow time-to-market.
Solve: Reset roles and decision rights; streamline vendor ecosystem; implement higher-leverage tools and workflows tied to measurable effectiveness.
Proof: Operational reporting, financial analysis.
 

Slipping Loyalty?
Build experiences that move people.
+25% CLTV fueling $11.3M incremental profit in H1.

+20% revenue per guest,
+18% guest retention,
+76% loyalty sign-ups
validated after implementation.
For: Brand and Loyalty leadership; in-house studio at a global hospitality group.
Challenge: Declining repeat visits and weak cross-sell across digital, retail, and on-property.
Solve: Refresh brand story, enhance value proposition, and connect moments to build emotional value and meaning across touch points that compound revenue growth.
Proof: Loyalty platform data, CRM insights, guest transactions.

Stuck in Loops?
Focus the vision & deploy the plan.
$12M incremental revenue; +7% net profit.

+16% unaided recall,
4.5:1 total profit ROMI,
+1.5 pp market share
in 9 months.
For: CMO and cross-functional leads at a luxury lifestyle brand; their IAT.
Challenge: Months of burned time, budget and market presence with agency teams spinning their wheels.
Solve: Clarify priorities and EBIT-linked objectives; build a unified brand platform and GTM plan to align partners and boost brand power.
Proof: Incrementality testing, MMM, finance dashboards, brand tracking.

Missing Sales?
Fix the narrative & convert confidently.
+$5.9M pipeline; +$1.6M ARR in Q1.

+29% consideration,
+20% to +30% LVR increase,
4x cheaper qualified leads
validated after implementation.
For: CRO and CMO of a PLG B2B platform.
Challenge: Messaging missed buyer needs and blocked conversion.
Solve: Define a defensible value prop; build a cohesive messaging framework tailored across the full funnel and channel-specific campaigns using behavioral segmentation.
Proof: CRM, lead-funnel analysis, revenue reporting, brand tracking.
Results anonymized; request details on clients I’ve worked with here.
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